Victoria’s Secret’s Update on Megan Rapinoe Collaboration as Brand Ambassador

In 2021, Victoria’s Secret teamed up with U.S. women’s national soccer star Megan Rapinoe to promote a more inclusive image.

Rapinoe voiced concerns about the brand’s previous approach. She criticized it for being “patriarchal and sexist,” saying it presented a narrow view of sexiness through a male lens.

However, despite their efforts, Victoria’s Secret’s sales didn’t reflect the change they intended. So now, they are making a comeback.

Victoria’s Secret is reviving its iconic runway model show after a four-year break, blending the brand’s traditional appeal with a new focus on inclusivity.

According to the New York Post, the Victoria’s Secret: The Tour ’23 aims to find a balance “between the male-centric appeal from the brand’s past and the more inclusive vision of recent times.”

Greg Unis, the President of Victoria’s Secret and Pink brands, summed up the company’s new direction, telling investors, “Sexiness can include everyone.” He stressed that “Sexiness should celebrate our diverse customers’ experiences, and that’s our main goal.”

The success of this shift remains to be seen, but Victoria’s Secret is working to refresh its image, now with a stronger commitment to inclusivity.

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