Stephen Curry’s Billion Dollar Contract with $3.5B Company Gets Even Bigger

By | Bullscore 31 Mar, 2023

Stephen Curry is one of the most popular and successful basketball players of our time. Since his rookie season, Curry has been hailed as a generational talent, and his impressive career has been marked by multiple multi-million dollar endorsement deals. Recently, Curry has upgraded his deal with Under Armour, a billion-dollar company that he has been associated with for the past decade.

The Golden State Warriors superstar has been involved in various brand deals with companies such as Rakuten, Chase, FTX, and Infiniti motor company, but it’s his sneaker deal with Under Armour that has captured the attention of basketball fans worldwide. Curry’s association with Under Armour has been nothing short of remarkable, as the company’s global popularity skyrocketed after its partnership with the Dubs superstar in 2013.

Steph Curry just signed a long-term extension with Under Armour in what could be one of the RICHEST endorsements deals in sports history, via @NickDePaula of @espn.

CurBillionaire 💰 pic.twitter.com/ZvPSkS27GA
— Guru (@DrGuru_) March 30, 2023

After a successful decade-long relationship, Stephen Curry has signed a new deal with Under Armour that could potentially become a lifetime contract. The Athletic reported that this lucrative deal ensures a long-term partnership between Curry and Under Armour. The company has also made Curry the president of the Curry brand, which has already launched 10 signature shoes to date.

With this new position, Curry will have the power to “drive athlete insights, product development, and strategic business and marketing endeavors.” The announcement of the new deal was met with excitement by both Curry and Under Armour. In his statement, Curry expressed his belief in the Curry brand and Under Armour and said that they share a vision for a big future ahead.

Steph Curry has signed a "lifetime" contract with Under Armour and has been named President of Curry Brand.

It could be one of the "richest-ever" endorsement deals in sports. pic.twitter.com/D4nWjv8aPP
— SAY CHEESE! 👄🧀 (@SaycheeseDGTL) March 30, 2023

This announcement came just a year after Curry disclosed the worth of his previous deal with Under Armour, which was a staggering $1 billion. The new contract cements Curry’s position as one of the most valuable players in the basketball world, and his partnership with Under Armour will undoubtedly continue to be a significant factor in his success on and off the court.

Moreover, the company added that the position will enable Curry to “drive athlete insights, product development, and strategic business and marketing endeavors.”