Russian military uses characters from the video game Atomic Heart without permission
The official Russian military clothing range has been promoting its brand with characters and designs from the popular video game, Atomic Heart. The game’s developer, Mundfish, has publicly denounced the move, saying that it did not give permission for the use of its materials. The clothing brand is owned by a division of the Russian Ministry of Defense.
The controversy surrounding Atomic Heart
Set in a futuristic version of the Soviet Union, Atomic Heart features artwork and designs that are inspired by the real-life Soviet Union. While the developer, Mundfish, is based in Cyprus, there have been allegations that it is linked to Russian officials and has offices in the country. These allegations have led to controversy surrounding the game. Ukrainian officials have called for the game to be banned from sale, claiming that money raised from purchases of the game could be transferred to Russia’s budget and used to fund the war against Ukraine.
Mundfish denies any association with politics
In response to the controversy, Mundfish has claimed that it is a pro-peace organization and has nothing to do with politics. The company has emphasized that it takes the unauthorized use of its materials seriously and will take action against any parties who use its materials illegally or in an unacceptable way.
Russian officials encourage ignoring copyright laws
Russian officials have recently encouraged citizens to ignore copyright and pirating laws abroad in an effort to financially cripple foreign companies. This attitude has caused numerous companies to withdraw and boycott Russia following its invasion of Ukraine last year.
McDonald’s leaves Russia
One of the companies to leave Russia following the invasion was McDonald’s. The 850 locations were taken over by Sistema PBO company, which is forbidden from using the McDonald’s name, logo branding, and menu, as McDonald’s retains its trademark in Russia.
Mundfish takes action
Mundfish has stated that it will take appropriate action against any parties that use its materials illegally or in an unacceptable way. The developer has urged the Army of Russia chain of stores, which is promoting the official Russian military clothing range, to refrain from using any materials from its game without permission.
The use of Atomic Heart characters and designs by the official Russian military clothing range without permission has caused controversy. While the developer has denied any association with politics and has taken a stance against the unauthorized use of its materials, it remains to be seen how this situation will be resolved.
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