Raid: Shadow Legends to be adapted into an anime series
Raid: Shadow Legends, a popular mobile game known for its ubiquitous internet advertising, is getting an animated adaptation called Raid: Call of the Arbiter. The limited series will consist of ten episodes, with the premiere scheduled for May 18, 2023, on YouTube.
Storyline and Production
The series will focus on an ancient guardian who calls on a group of champions to save their world. The champions must overcome their differences and band together to defeat the forces of darkness. Eric Rollman, the former president of Marvel Television and Animation, is producing the show, while Jay Oliva, CEO of Lex + Otis, is the showrunner.
Player Demand and Marketing Strategy
Plarium, the developer of Raid: Shadow Legends, claims that the show was produced in response to player demand for more information about the game’s storyline and characters. Raid: Shadow Legends is a free-to-play RPG game with a gacha system that incentivizes players to spend real money to progress in the game. It has been available on Android and iOS since 2018 and on PC since 2020.
Aggressive Advertising Campaign
The game became infamous on the internet due to its aggressive marketing strategy, which involved sponsoring content creators across various platforms. This approach seems to have worked, as the game made $1 billion in lifetime revenue after just three years. The Australian gambling company Aristocrat Leisure, which owns Plarium, lists Raid: Shadow Legends as one of its most profitable ventures.
Raid: Shadow Legends is the latest video game to be adapted into an animated series, following in the footsteps of League of Legends, Dota 2, and Cyberpunk 2077. The series will consist of ten episodes and will premiere on May 18, 2023, on YouTube. The show is produced in response to player demand for more information about the game’s story and characters. Despite its aggressive marketing campaign, Raid: Shadow Legends has been successful, generating $1 billion in lifetime revenue after just three years.
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