Microsoft announces no price increase for Game Pass following Activision acquisition.
Microsoft’s recent acquisition of Activision has raised concerns among gamers about the possibility of increased prices for the popular Game Pass subscription service. However, in a recently published response, Microsoft has assured customers that it has no plans to increase prices for Game Pass as a result of the acquisition.
Microsoft’s response
In the response, Microsoft stated that increasing prices for Game Pass would be counter-productive as it could cause a drop in the number of subscribers, which would not be offset by the increase in pricing for remaining subscribers. The company also pointed to its track record in keeping prices the same through previous acquisitions, such as Bethesda and ZeniMax.
Impact on gamers
For gamers, the news that Game Pass prices will not increase is certainly a relief. The subscription service offers a wide range of games for a low monthly fee, making it an attractive option for many gamers. The addition of Activision titles, such as Call of Duty, to Game Pass is a significant bonus, and the news that prices will not increase is likely to encourage more gamers to subscribe to the service.
Regulatory concerns
Despite Microsoft’s assurances, regulators in the U.K., Europe, and the U.S. are still questioning the market impact of the acquisition. The U.K. regulators are set to reach a conclusion about the deal by April 26th. Microsoft is continuing to present arguments to regulators, but it remains to be seen whether any further action will be taken.
For now, gamers can rest assured that the price of Game Pass will not increase as a result of the Activision acquisition. The addition of popular titles such as Call of Duty to the service is likely to make it even more popular with gamers. However, the outcome of the regulatory investigations remains uncertain, and Microsoft will need to continue to work with regulators to ensure that the acquisition does not create an unfair market advantage.
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