Kick’s Allegations Regarding Twitch Clip Feature Answered by Former Director

By | Niranjan Bhargav 21 Mar, 2023

The streaming platform Kick has been steadily growing since it was first introduced in December 2022, offering creators a lucrative Creator Program and lenient ban policies. The platform has also been introducing new features to stay competitive with other streaming services, the most recent being the Clip feature. The representative Trainwreck has claimed that this feature will create a personalized “TikTok-like” experience for users with an emphasis on discoverability.

What is the Clip Feature?

The Clip feature is a new feature that Kick has introduced to improve the user experience on its platform. This feature allows users to create and share personalized clips of content that they have watched or streamed on the platform. Trainwreck has claimed that the Clip feature will create a personalized “TikTok-like” experience for users with an emphasis on discoverability.

Train is right, Twitch's clip system is terrible.

The only discoverability Twitch clips have is through reddit, which degrades the mental health of their streamers by encouraging drama. Twitch has needed a clips feed for a long time.

Cool to see him innovate in a positive way. pic.twitter.com/toLpd4dtbM
— ostonox (@ostonox) March 15, 2023

Former Twitch Director Responds

The former director of Twitch, known as djWHEAT on Twitter, has raised concerns about the Clip feature’s effectiveness. The director pointed out that Twitch has been grappling with discoverability issues for years, despite efforts to address them. He also stressed that the majority of Twitch’s viewership is drawn to longer-form content and that Kick

No. That's not what people come to Twitch for. They come to watch longer form content. Second, the amount of clips generated per minute is insane. Most of the clips generated are bad and only get a few views. A tiny percentage are viewed b/c of their sharability (reddit).
— djWHEAT (@djWHEAT) March 15, 2023

Challenges Ahead

The former director of Twitch explained that the platform would need to address the sheer volume of clips generated every minute in order for the Clip feature to be effective. He highlighted that Twitch attracts 100,000 viewers per hour while Kick has only 10 to 15 clips per hour, making scalability a crucial aspect to consider. This means that Kick may struggle to handle a large volume of clips, and its Clip feature may not be as effective as Trainwreck claims.

It remains to be seen whether Kick’s Clip feature will be able to compete with Twitch in terms of discoverability. While the platform has offered a valuable alternative to Twitch and YouTube, its Clip feature will need to address the challenge of discoverability. However, many in the streaming community are eagerly waiting to see how the platform evolves, and Kick’s effort to compete with Twitch and YouTube is commendable.

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