Fresh Face Alert: Dr. Pepper Names Star for This Year’s ‘Fansville’ Ads
With a brand-new college football season on the horizon, fans are gearing up for more than just the games themselves. Commercials have become a staple of the Saturday football experience, and one campaign that’s etched itself into the tradition is Dr. Pepper’s quirky “Fansville” series, set in a fictional football-loving town.
In a twist that mirrors the recent changes in college sports, these ads now feature current college players, thanks to the NIL (Name, Image, Likeness) rules. Last year, Bryce Young, the quarterback from Alabama, took the spotlight in these ads right after clinching the Heisman Trophy in the 2021 season.
As we gear up for the 2023 season, it’s apparent that Dr. Pepper is keeping the Heisman connection alive. This year’s chosen star for their ads is none other than Caleb Williams, the reigning Heisman Trophy winner and USC’s star quarterback. With Williams expected to be a top pick in the 2024 NFL Draft, it’s a smart move for Dr. Pepper.
NEWS: USC QB Caleb Williams will be the star of this year's Dr Pepper 'Fansville' ?
— On3 (@On3sports) August 23, 2023
(via @drpepper) https://t.co/0OI45HBLb7 pic.twitter.com/0O5FK01qZe
In his debut “Fansville” ad, Caleb Williams is seen in a nail salon, where a local resident praises his nail-painting style. This playful nod refers to Williams’ habit of painting his nails before games, something he does to express himself and his confidence.
Football fans are in for a treat this season with more of Caleb Williams both on the field and in these popular commercials. The anticipation is growing, and it’s clear that Williams is set to shine not only in the game but also in the commercials that have become a beloved part of the college football experience.
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