Bud Light Controversy: Ex-Athlete Caitlyn Jenner Criticized Bud Light For “Going Woke”
Past few days Bud Light is criticized by conservative consumers, Celebrities for going ‘Woke’ on LGBTQ. And now the former Olympic Athlete Caitlyn Jenner adds to the list and criticized Bud Light for ‘throwing’ it in consumers’ faces.
The Bud Light controversy is been in the news since the transgender influencer Dylan Mulvaney posted a video on her Instagram account. In this video she is holding the new Bud Light beer can shared with her 1.8 million followers. This video was a part of the new Ad campaign from the Budweiser partnership with Dylan.
73-years-old Caitlyn who came out Trans in 2015, contributed to the controversy and said “In the Bud Light case, and even in the Target case, they really tried to go so public with it that it just blew up,”
She said in an interview with the Fox News Digital “When you throw it in somebody’s face and you say, ‘You better go along with this,’ people react.”
“Most people are very open-minded, and they have no problem with trans people. They have no problem with gay people. They have no problem with non-binary people,” Jenner continued. “But if you take it, and you try to force it upon somebody… I think that’s when people get upset.”
According to her why would these big names do that? There’s no need to do that they should stick with traditional marketing there’s no need to go woke or go broke.
“As people say, go woke, go broke. We don’t need to do that, and I would hope a lot of these companies learn a lesson and they do more traditional marketing. I mean, traditional marketing worked for a million years. It’ll work again.”
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