Adidas Signs Two College Football Players for Endorsement NIL Deals

Adidas made a big move on Tuesday by signing two college football players for endorsement deals in the name, image, and likeness (NIL) category.

Washington’s star quarterback, Michael Penix Jr., and his top receiver, Rome Odunze, are the players in question. This marks Adidas’s first venture into the college football NIL arena.

Penix Jr. shared his thoughts on the deal: “I couldn’t be happier to be teaming up with the adidas family, I’ve been in the three stripes my entire college career and their support has meant a lot to me. I’m excited about this unique opportunity to help further the brand and I’m appreciative of their investment in my university, my teammates, and myself. adidas has shown that they’re committed to student-athletes across the country and I’m thankful to be a part of their commitment.”

Odunze also commented on the NIL deal: “It’s an honor to be joining the adidas family as one of the brand’s first football NIL athletes. adidas is committed to empowering me to shape my brand and my future, and I’m looking forward to inspiring the next generation of athletes.”

Both Penix and Odunze are already familiar with Adidas, as Washington has an existing partnership with the brand. However, this new deal will require them to do more in promoting Adidas’s commitment to college athletes.